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The spa industry is a thriving business in the world, especially in Vietnam. According to statistics from the Vietnam Spa Association, there are currently about 15,000 spa establishments operating nationwide, with an estimated revenue of about 1 billion USD per year

The spa industry is a growing health and beauty business that attracts many customers. However, to manage a spa successfully, business owners might face many challenges such as fierce competition, high requirements for service quality, ability to adapt to the market, customer needs, etc.